THE WEEKLY SPIN, Wednesday, January 26 2005
 

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THIS WEEK ’S NEWS

== BLOG POSTINGS ==
1. From “Disinfopedia” to “SourceWatch”

== SPIN OF THE DAY ==
1. A Less Kind, Less Gentle Environmentalism
2. A Steady Diet of Lobbyists Turned Regulators
3. Third Parties in the Valley
4. Who Do You Trust?
5. A Trying-Not-To-Be-Captive Audience
6. PR Bloggers Missing in Action on Payola Scandal?
7. The American Dream
8. Afraid of Being an Island Unto Itself
9. Goodwill Hunting
10. Chain Reaction Letters
11. Intensifying the Information War
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== BLOG POSTINGS ==

1. FROM “DISINFOPEDIA” TO “SOURCEWATCH”
by Sheldon Rampton If you’re wondering what happened to the “Disinfopedia,” our wiki-based “encyclopedia of people, issues and groups shaping the public agenda,” it hasn’t disappeared. We’ve just renamed it. It’s now called SourceWatch. Launched in March 2003, the Disinfopedia has grown rapidly to include more than 6,000 articles about PR firms, think tanks, industry-friendly experts and many of the other individuals and institutions that play an important role in shaping public opinion and public policies. We’re very happy with the way supporters of our work have stepped forward to contribute information and insights to the project. Along the way, however, we began to hear complaints about the name, which some people felt sounded too “paranoid.” Others pointed out that as the Disinfopedia grew, it came to include a range of people and organizations, some of which are indeed guilty of deceptive practices, but not all.
For the rest of this story, visit:
www.prwatch.org/node/3205

== SPIN OF THE DAY ==

1. A LESS KIND, LESS GENTLE ENVIRONMENTALISM
slate.msn.com/id/2112608/ What do the Committee on the Present Danger and the Natural Resources Defense Council have in common? They both endorse Set America Free, an “energy security” plan put forward by the Institute for the Analysis of Global Security and other conservative think tanks. Now, “many of the leading neoconservatives who pushed hard for the Iraq war are going green.” Prius owner James Woolsey and bio-fuel enthusiast Frank Gaffney, among others, “want to weaken the Saudis, the Iranians, and the Syrians while also strengthening the Israelis. Whether these ends are achieved with M-16s or hybrid automobiles doesn’t seem to matter to them.”
SOURCE: Slate, January 25, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3211

2. A STEADY DIET OF LOBBYISTS TURNED REGULATORS
alternet.org/columnists/story/21041/ “Jonathan L. Snare has been named to head the Occupational Safety and Health Administration,” writes Molly Ivins. “He used to be the lobbyist for Metabolife, the ephedra diet pill that attracted so much unpleasant attention. Ephedrine was finally barred in 2003 after the Food and Drug Administration decided it had caused 155 deaths. I guess we’re lucky Bush didn’t put Snare at the FDA.” Snare is the second industry insider appointed to a high-level OSHA position by Bush, according to Ivins. “The assistant secretary is John Henshaw, a former health and safety chief for the chemical company Monsanto. In 40 months on the job, Henshaw axed three dozen proposed regulations.”
SOURCE: AlterNet, January 20, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3210

3. THIRD PARTIES IN THE VALLEY
www.msnbc.msn.com/id/6852842/site/newsweek/ For years, marketers have known that “sociable, influential early adopters,” or connectors, can drive sales. In California this month, “100 of Silicon Valley’s top venture capitalists, entrepreneurs, lawyers, bloggers and promoters will begin receiving cool new stuff for free. … These movers and shakers promise to sample the products and offer feedback to their manufacturers. The companies hope that, if the mood strikes, the Silicon Valley 100 will chat up, blog on, or just plain recommend the products to friends and colleagues, generating that most invaluable of currencies: buzz.” Journalist and blogger Dan Gillmor calls the organized buzz effort “oddly creepy” and asks for disclosure.
SOURCE: Newsweek, January 21, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3208

4. WHO DO YOU TRUST?
news.ft.com/cms/s/81f2b4c6-6d7c-11d9-9b69-00000e2511c8.html The Edelman PR firm’s annual eight country survey found that “pressure groups and charities have overtaken governments, media and big businesses to become the world’s most trusted institutions.” The trend was most pronounced in the United States, where trust in non-governmental organizations (NGOs) climbed 20 percent since 2001. The Economist says that NGOs’ push for corporate social responsibility (CSR) shows that they don’t understand capitalism. “The human face that CSR applies to capitalism goes on each morning, gets increasingly smeared by day and washes off at night.” Pressure from NGOs resulted in a total PR victory against business, but “CSR reflects a mistaken analysis of how capitalism serves society.”
SOURCE: Financial Times, January 23, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3207

5. A TRYING-NOT-TO-BE-CAPTIVE AUDIENCE
www.latimes.com/news/custom/showcase/la-fg-reporting23jan23.story “Most Western reporters have determined that their only option is to turn to the U.S. and British embassies for transportation help,” writes the Los Angeles Times’ Alissa Rubin from Iraq. “The embassies, with the power to commandeer military helicopters, armed with gunners and personal security details, allow journalists to leapfrog the ring of danger around Baghdad and visit the rest of the country. … But with the mobility come some hindrances. Western government officials exert control over the journalists’ itineraries, set up interviews, and decide who and what will be seen.” The Independent’s Robert Fisk recently decried “hotel journalism,” writing, “Rarely, if ever, has a war been covered by reporters in so distant and restricted a way.”
SOURCE: Los Angeles Times, January 23, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3206

6. PR BLOGGERS MISSING IN ACTION ON PAYOLA SCANDAL?
journalism.nyu.edu/pubzone/weblogs/pressthink/2005/01/19/ktch_pr.html “For PR bloggers especially,” writes Jay Rosen, the Armstrong Williams cash-for-commentary scandal “was a moment for them to shine and for the most part they did not show up.” The story of Williams and his $240,000 deal with the Ketchum PR firm has been “nearly invisible to PR bloggers, who, aside from a few mentions here and there, have neglected this juicy and far-reaching story.”
SOURCE: PressThink, January 19, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3204

7. THE AMERICAN DREAM
www.esquire.com/features/articles/2004/041222_mfe_dream_1.html “In all of Iraq, Jumana Hanna was the bravest witness to the horror of Saddam’s regime, telling the Americans of torture, rape, and mass murder,” writes Sara Solovitch. Paul Wolfowitz recounted her story to the Senate Foreign Relations Commitee. Her suffering was described in agonizing detail in a Washington Post story by Peter Finn. But when Solovitch signed on to write a book about Hanna, she discovered that her story was fiction. The woman lionized as a brave survivor of Saddam Hussein’s prisons was apparently a homeless prostitute who successfully scammed U.S. officials into giving her a new life in the United States. “Far from being a story about the indomitability of the human spirit,” Solovitch realized, “Hanna’s tale now seemed to open a window on the coalition’s naivete – the willingness of its leaders to believe almost anything that fit their agenda.” (Faced with Solovitch’s revelations, the Washington Post has retracted its original story.)
SOURCE: Esquire, January 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3203

8. AFRAID OF BEING AN ISLAND UNTO ITSELF
news.ft.com/cms/s/eae650fa-6a61-11d9-858c-00000e2511c8.html The British government “is using taxpayers’ money to hire a PR agency to extol the virtues of (European Union) membership and explain why the European constitution is a ‘success for Britain.’” The London-based firm Geronimo PR received a ¬£40,000 ($US74,900) contract to mount an “extensive communications campaign,” prior to a public referendum on the constitution, likely in 2006. The British Foreign Office said the campaign is to inform, not persuade, the public. However, a Foreign Office memo obtained by the Financial Times said that rejecting the constitution would “jeopardise our position in the EU. … It would marginalise and isolate us.”
SOURCE: Financial Times, January 19, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3202

9. GOODWILL HUNTING
www.chron.com/cs/CDA/ssistory.mpl/metropolitan/2990219 In 2003, two companies in the Manchester neighborhood, Valero Refining and Lyondell-Citgo, “ranked among the top dozen in the Houston area for accidental releases of air contaminants.” But “the men and women who live there rarely complain,” writes the Houston Chronicle, perhaps because of the “free car washes, donated computers, elementary school essay contests and Easter egg hunts” the companies sponsor. Valero’s annual car wash “began in the late 1990s when the plant accidentally sent a plume of fine dust over the neighborhood’s tiny, bungalow-filled streets.” A Valero spokesperson said, “That’s not a payoff, it’s a gesture,” but “community activists say the company handouts definitely influence how neighborhoods react when the plants’ actions aren’t so favorable.”
SOURCE: Houston Chronicle, January 16, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3201

10. CHAIN REACTION LETTERS
www.app.com/app/story/0,21625,1180043,00.html A “rare mailing” sent to 100,000 homes within 10 miles of “the oldest commercial [nuclear] reactor in the country,” New Jersey’s Oyster Creek plant, informed residents that “radiation is everywhere – in the air, in the soil and even in their bodies.” AmerGen, which owns the plant, said the mailing “help[s] the company meet federal requirements mandating that reactor owners teach the public about radiation and its effects.” The Asbury Park Press writes that the mailing “coincides with a push by AmerGen,” as it prepares “to apply for a 20-year license renewal in July.” AmerGen is also holding an information fair, “to calm fears surrounding nuclear power through education and to convince the public that AmerGen can live up to its motto: Safe, Clean and Reliable.”
SOURCE: Asbury Park Press (New Jersey), January 19, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3200

11. INTENSIFYING THE INFORMATION WAR
www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1000760609 Media training has increased for U.S. forces going to Iraq, reports Editor & Publisher, “becoming mandatory for Army troops since October” and taking “higher priority” for Marines. The training involves “one or two hours of briefings by public-affairs specialists.” Soldiers “are urged to speak with the press as a way of promoting the positive elements of the operation, but not to lie or speak about issues with which they are not familiar.” Soldiers are also given regularly updated, wallet-sized “talking point” cards, “to keep up with the conflict’s changing issues and the proximity of embedded reporters.” The North Carolina News & Observer reported that one talking point given to troops at Fort Bragg was, “We are not an occupying force.”
SOURCE: Editor and Publisher, January 18, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3199

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