THE WEEKLY SPIN, Wednesday, February 16 2005
 

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THIS WEEK’S NEWS

== BLOG POSTINGS ==

== SPIN OF THE DAY ==
1. Potemkin Town Hall Meetings
2. SOA Watch Watchers
3. Rise of the Media Machine
4. Leading with Bleeding (Don’t Mind the Elections)
5. Not What Democracy Looks Like
6. PR, as in Profit and Propaganda
7. Playing Spin the Atom, Once Again
8. Shill to the Beat of the Drum
9. U.S. Scientists Say They Are Told To Alter Findings
10. Wal-Mart: The Race to the Bottom Line
11. Holding the Hand that Feeds You
12. Lobbying, German-Style
13. Buzz Kill
14. Gannon Quits After Blogger Inquiry
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== BLOG POSTINGS ==

== SPIN OF THE DAY ==

1. POTEMKIN TOWN HALL MEETINGS
www.palmbeachpost.com/news/content/shared/news/nation/stories/0213_BUSH_COMMUNICATIONS.html
George W. Bush has been traveling throughout the United States to promote his plan to privative Social Security. Recent “Team Bush” events have been called “conversations,” “forums” and “town hall meetings.” But these gatherings are hardly public and far from spontanious. Cox News Service’s Ken Herman writes, “Regardless of the name, such events are always the same: Bush as congenial host with hand-picked on-stage guests with stories to prove the president’s point.”
SOURCE: Cox News Service, February 14, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3280

2. SOA WATCH WATCHERS
ncronline.org/NCR_Online/archives2/2005a/021805/021805t.htm
At the trespassing trial of activists protesting the School of the Americas combat training base, “new information surfaced about a comprehensive plan devised by the U.S. Army to deflect criticism of the school, now known as the Western Hemisphere Institute for Security Cooperation.” Defendant Aaron Shuman introduced as evidence WHINSEC’s “Strategic Communications Campaign Plan,” which he obtained from an Army public affairs officer. The $246,000 plan includes media monitoring, letters to the editor to counter negative coverage, and tracking Father Roy Bourgeois, the founder of the anti-WHINSEC group SOA Watch. For Bourgeois speaking events, the plan suggests “efforts to get an Army representative on the bill with the priest or in the same venue at a later date to present an opposing point of view.”
SOURCE: National Catholic Reporter, February 18, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3279

3. RISE OF THE MEDIA MACHINE
www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/15/BAGU1BB0JA1.DTL
Arnold Schwarzenegger’s “current California media tour to promote his plans for reforming state government looks like a resounding success – if only because the California media, rather than turning up the heat, often ends up in marshmallow mode with the state’s famous governor.” While some ask about his “proposed merit pay for teachers, the state’s budget deficit, nursing reform and pension overhaul,” recent interview questions include, “Do you miss the movies?” and “You won what, five Mr. Universe titles?” Political science professor Barbara O’Connor says the “few reporters who cover state government on a regular basis” and Schwarzenegger’s “celebrity status” help him “set the media agenda in a way we haven’t seen in a long time.”
SOURCE: San Francisco Chronicle, February 15, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3278

4. LEADING WITH BLEEDING (DON’T MIND THE ELECTIONS)
www.nytimes.com/2005/02/14/business/media/14broadcast.html?
A study analyzing 4,000 local newscasts in 11 major markets found that, “in the month leading up to last year’s presidential election, local television stations in big cities devoted eight times as much air time to car crashes and other accidents than to campaigns for the House of Representatives, state senate, city hall and other local offices.” Eight percent of news shows reported on local races, while more than half reported on the presidential race. Such local / national disparities are fueling “the debate over how many television stations a company may own.” One type of airtime did focus on local races: “Advertising by House candidates eclipsed actual coverage of those races by a ratio of 5 to 1.”
SOURCE: New York Times, February 14, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3277

5. NOT WHAT DEMOCRACY LOOKS LIKE
www.latimes.com/news/nationworld/world/la-fg-cameroon14feb14,0,2420523.story?coll=la-home-headlines
When Paul Biya, “the strongman who has ruled the West African country of Cameroon for more than 20 years swept to another election victory last fall, a number of observers quickly questioned the process.” But not the U.S. Association of Former Members of Congress, who said, “This is what democracy is about.” Their delegation was organized by “a lobbyist for Biya’s government,” who “served as the mission’s chief staffer and billed Cameroon for his work. Biya’s government also picked up the $80,000 tab for the Americans’ visit. And a month after the group left, one of the six observers signed his own lobbying contract with Cameroon.”
SOURCE: Los Angeles Times, February 14, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3276

6. PR, AS IN PROFIT AND PROPAGANDA
www.nytimes.com/2005/02/13/business/yourmoney/13flak.html
“The Armstrong Williams scandal is an example of the close coordination between the advertiser and the commentator … that violates disclosure and conflicts-of-interest principles,” the Center for Media and Democracy’s Sheldon Rampton told the New York Times’ Timothy O’Brien. O’Brien’s article gives a historical overview of the PR industry, including many firms’ consolidation into marketing and communications companies. “Critics say firms like Ketchum that operate inside conglomerates are pushing harder to fatten the bottom line – which may lead them to cross ethical boundaries.” PR firms’ work on political issues also raises questions, since “one man’s propaganda is another man’s truth,” said the chief executive of Manning, Selvage & Lee.
SOURCE: New York Times, February 13, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3275

7. PLAYING SPIN THE ATOM, ONCE AGAIN
www.tompaine.com/articles/no_nukes.php
“The new year saw the launch of a well-orchestrated, multi-pronged campaign calling for America to end its dependence on oil through massive federal investments in nuclear energy,” warns Patrick Doherty. The campaign includes articles by American Enterprise Institute and Global Business Network staff, a book titled “A Brighter Tomorrow: Fulfilling the Promise of Nuclear Energy” by Senate Energy Committee Chair Pete Domenici, and President Bush’s State of the Union address. But what the nuclear industry is pushing “will cost the taxpayer $8 billion” and won’t decrease U.S. oil consumption for decades, writes Doherty. Instead, he suggests “small natural gas turbines combined with better grid design.”
SOURCE: TomPaine.com, February 10, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3273

8. SHILL TO THE BEAT OF THE DRUM
news.ft.com/cms/s/251c9cd6-7bae-11d9-9af4-00000e2511c8.html
McDonald’s and MTV Networks have partnered, in a bid by the fast-food giant “to reach young people without running advertisements.” Instead of ads, a new “30-minute monthly programme called MTV Advance Warning” will “feature new musical talent combined with McDonald’s advertising imagery.” The program will run in the U.S., Latin America, Europe and Asia. The move comes as officials in the U.S. and European Union consider “restrictions on food advertising” due to rising youth obesity rates. As part of its “I’m lovin’ it” campaign, McDonald’s is also sponsoring a global tour by the musical group Destiny’s Child, called “Destiny Fulfilled and lovin’ it.” McDonald’s global chief of marketing said, “Music is the one universal language.”
SOURCE: Financial Times, February 10, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3272

9. U.S. SCIENTISTS SAY THEY ARE TOLD TO ALTER FINDINGS
www.latimes.com/news/nationworld/nation/la-na-scientists10feb10,0,4954654.story?coll=la-home-nation
Scientists employed by the U.S. Fish and Wildlife Service say they have been told to change their research findings concerning the protection of plants and animals. A survey of USFWS biologists, ecologists, botanists and other science professionals sponsored by the Union of Concerned Scientists and Public Employees for Environmental Responsibility finds:

* “Nearly half of all respondents whose work is related to endangered species scientific findings (44 percent) reported that they ‘have been directed, for non-scientific reasons, to refrain from making jeopardy or other findings that are protective of species.’ ¬†One in five agency scientists revealed they have been instructed to compromise their scientific integrity‚Äîreporting that they have been ‘directed to inappropriately exclude or alter technical information from a USFWS scientific document,’ such as a biological opinion;

* “More than half of all respondents (56 percent) knew of cases where “commercial interests have inappropriately induced the reversal or withdrawal of scientific conclusions or decisions through political intervention.”
SOURCE: Los Angeles Times, February 10, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3271

10. WAL-MART: THE RACE TO THE BOTTOM LINE
www.canada.com/ottawa/ottawacitizen/news/business/story.html?id=d2936f9b-234a-40b8-a137-43d6efd33cb4
Saying they had “bargain[ed] in good faith,” Wal-Mart announced it was closing a store in Quebec whose employees were negotiating the first union contract ever with the giant retailer. Wal-Mart said the move is not a union bust, but due to “the fragile condition of the Jonquiere store.” A union spokesperson said, “We’re going to carry on with our efforts to organize Wal-Marts.” The Canadian firm National PR is helping Wal-Mart with “French-language media outreach” following the announcement. O’Dwyer’s notes that the closing “comes as Hill & Knowlton is guiding a national campaign in the U.S. to help the company put out the ‘unfiltered truth’ and correct ‘urban legends.’”
SOURCE: Ottawa Citizen, February 10, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3270

11. HOLDING THE HAND THAT FEEDS YOU
www.nytimes.com/2005/02/10/politics/10bush.html
At a “conversation with experts and victims” organized by the White House to push legislation limiting class-action lawsuits, President Bush sat next to Clinton administration acting solicitor general Walter E. Dellinger III. “He represents the spirit needed to have good legal reform and that is the bipartisan spirit,” Bush said. It was not disclosed that Dellinger’s law firm, O’Melveny & Myers, received “$780,000 since 1999 – including $580,000 in the last two years – by two of the major lobbying groups set up by companies to try to push the legislation through Congress,” including the Institute for Legal Reform, set up by the U.S. Chamber of Commerce.
SOURCE: New York Times, February 10, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3269

12. LOBBYING, GERMAN-STYLE
online.wsj.com/article/0,,SB110798692853250483,00.html?mod=world%5Fnews%5Ffeatured%5Farticles
“In recent weeks, senior politicians from Germany’s two biggest parties resigned following disclosures that they received tens of thousands of euros from corporate benefactors,” even though “the payments were legal.” Throughout Europe, companies are increasingly doing “aggressive lobbying in the absence of rules to rein them in.” Public outrage has led watchdogs like the Corporate Europe Observatory to push for disclosure laws, though “many companies responded … by further obscuring their lobbying efforts.” Economic and political changes have made Berlin, in particular, a hotspot for corporate lobbying. “We’re extremely well networked here,” said Coca-Cola’s head of public affairs in Berlin.
SOURCE: Wall Street Journal (reg. req’d.), February 10, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3268

13. BUZZ KILL
www.odwyerpr.com/members/0209womma.htm
To counter criticism of “buzz” or guerrilla marketing, the year-old Word of Mouth Marketing Association developed a code of ethics. The Association includes the Burson-Marsteller, Edelman and Rowland Communications PR firms, along with marketing agencies and advertisers. The Association’s ethics code calls for “honest disclosure of relationship, opinion and identity,” which would end the practice of hiring actors to play satisfied consumers. “The whole idea of marketing is to not make it look like marketing,” remarked the co-founder of Kirshenbaum Bond & Partners, an agency that once hired actors to drink a brand of cognac “at trendy bars and chat with patrons about the pricey product.”
SOURCE: O’Dwyer’s PR Daily (reg. req’d.), February 9, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3267

14. GANNON QUITS AFTER BLOGGER INQUIRY
mediacitizen.blogspot.com/2005/02/gannon-quits-after-blogger-inquiry.html
“The Talon News correspondent at the center of a scandal over his White House press credentials quit last night amid a growing online investigation into his history, including allegations of involvement with several websites appearing to support gay pornography and promote male prostitution,” reports Timothy Karr. “Jeff Gannon (a pseudonym) announced last night via his personal website that he had found it ‘no longer possible to effectively be a reporter for Talon News. In consideration of the welfare of me and my family I have decided to return to private life.’”
SOURCE: MediaCitizen, February 9, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3266

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