THE WEEKLY SPIN, Wednesday, January 12 2005
 

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THIS WEEK’S NEWS

== BLOG POSTINGS ==
1. John Stauber Interviewed by Now Age Press

== SPIN OF THE DAY ==
1. Rocket Fuel Is Good for You!
2. The White House’s “Good Cop”
3. Oh, Canada!
4. Just Another Shill in the Marketplace of Ideas
5. Email Bombs and Blowbacks
6. Trying to Manage a Real Crisis
7. National Association of Manufacturing Consent
8. Karen Ryan, Meet Mike Morris
9. The Best Coverage Money Could Buy
10. The Money Behind Social Security Privatization
11. Tin Soldier
12. Petition from Fired Fox Journalists
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== BLOG POSTINGS ==

1. JOHN STAUBER INTERVIEWED BY NOW AGE PRESS by John Stauber Craig Gordon of the website Now Age Press recently interviewed me. He was interested in the current situation with mad cow disease in the US, a subject Sheldon Rampton and I addressed in our prescient 1997 book Mad Cow USA. Craig also was curious about the origins of the Center for Media and Democracy and how issues as seemingly disparate as Bovine Growth Hormone (BGH), Mad Cow Disease and Bush’s war on Iraq all fall under our investigative lens. One common denominator of course is that all three issues have been carefully managed by professional spin doctors to keep Americans confused about the reality of each. “Perception management” is the PR term for this. Craig’s interview with me is below, and you can also find it at the Now Age website. For the rest of this story, visit: www.prwatch.org/node/3167

== SPIN OF THE DAY ==

1. ROCKET FUEL IS GOOD FOR YOU! msnbc.msn.com/id/6809982/
A National Academy of Sciences report says up to 20 parts per billion (ppb) of the rocket fuel chemical perchlorate in drinking water could be considered “safe.” Perchlorate affects thyroid function, with children believed to be especially vulnerable. The Environmental Protection Agency previously set 1 ppb as the “safe” perchlorate level; the Defense Department suggested 200 ppb. The Natural Resources Defense Council says the NAS report was compromised by “a brazen campaign” by White House and Defense Department officials and defense contractors “to downplay the hazards” of perchlorate. Through the Freedom of Information Act, NRDC obtained documents suggesting politically-driven pressures on the scope of the NAS investigation, the composition of the NAS panel, and the report. SOURCE: Reuters, January 10, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3179

2. THE WHITE HOUSE’S “GOOD COP”
www.nytimes.com/2005/01/10/politics/10letter.html

Nicolle Devenish, the new White House communications director, was “once fired for being too nice to reporters,” writes the New York Times’ Elisabeth Bumiller. Devenish’s goal is “to improve the contentious relationship between a secretive White House and the press.” She was previously the Bush-Cheney 2004 campaign communications director, the White House regional press head, and Florida Governor Jeb Bush’s press secretary. “Now her job is to free up [presidential counselor Dan] Bartlett to do more long-term planning and, of course, spin reporters.” CJR Daily critiques Bumiller’s profile of Devenish, writing, “Bumiller’s fawning wouldn’t seem so objectionable if her subject wasn’t someone who she has a clear interest in cultivating as a source.” SOURCE: New York Times, January 10, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3178

3. OH, CANADA!
www.usatoday.com/money/industries/food/2005-01-11-madcow-canada_x.htm

Canada confirmed its third case of mad cow disease, just two weeks after its last case and after the U.S. Department of Agriculture announced plans to normalize cattle and beef trade with Canada. Now, the USDA “is looking to withdraw a plan to allow imports of young live cattle from Canada,” reports Reuters. Last week, the Senate Agriculture Committee unanimously approved USDA Secretary nominee Mike Johanns. “Committee members spent little time discussing Johanns’ qualifications … and instead spent the majority of the hearing airing renewed concerns about the impact of mad cow disease on the U.S. beef industry,” writes J.R. Pegg. But Burson-Marsteller and the National Cattlemen’s Beef Association are finalists for PR Week’s 2005 awards, for “Protecting Consumer Confidence in U.S. Beef: An issues management success.” SOURCE: Reuters, January 11, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3177

4. JUST ANOTHER SHILL IN THE MARKETPLACE OF IDEAS
alternet.org/mediaculture/20946/

“ There is certainly no shortage of story angles to choose from,” writes Laurie Spivak, about the revelation that Armstrong Williams was paid to promote the Bush administration’s education policies. “This isn’t just a story about a self-serving pundit ‘entrepreneur,’ or the erosion of public trust in the media, or hypocrisy, or using covert propaganda to sell controversial Bush programs. … Armstrong Williams, Karen Ryan and Ketchum PR are all bit players in what is a big budget, major studio production. … The real story here is about the conservative movement and the ways that that movement – primarily through the marketing of conservative ideas – has molded and continues to mold public opinion in America.” SOURCE: AlterNet, January 11, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3176

5. EMAIL BOMBS AND BLOWBACKS
blogs.csmonitor.com/readers_email/2005/01/index.html#a0003163264

Christian Science Monitor reporter Tom Regan writes, “The Internet is increasingly being used by special interest groups to try and influence media to change the way they cover a subject, or in some cases not to cover it at all.” Regan focuses on the Monitor’s on-line polls, which, although not scientific, “encourage deeper involvement in a story and issue.” A poll accompanying a story on the U.S. Presbyterian Church’s vote to boycott companies doing business with Israel resulted in a “coordinated e-mail bomb campaign.” Regan summarizes, “The great concern of those who e-mailed and those who organized the e-mailing: public perception.” But “e-mail bomb campaigns are easy to spot, and often easy to ignore. … Just one thoughtful, well-written e-mail or letter can often have far more impact than the hundreds of cut-and-paste e-mails sent during these attacks.” SOURCE: Christian Science Monitor, January 6, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3175

6. TRYING TO MANAGE A REAL CRISIS
www.iht.com/articles/2005/01/04/news/aid.html

Colin Powell said U.S. aid to tsunami-stricken countries “does give the Muslim world and the rest of the world an opportunity to see American generosity, American values in action. … I hope that, as a result of our efforts, as a result of our helicopter pilots’ being seen by the citizens of Indonesia helping them, that value system of ours will be reinforced.” The editor of Beirut’s The Star disagreed: “To think that aid would make people overlook all the other reasons to criticize the U.S. – it’s naive, it’s racist, it’s almost insulting.” In the Indonesian province of Aceh, “Australian journalists who witnessed a confrontation between Indonesian soldiers and alleged separatists … were ordered to leave the area and warned not to report on the incident.” One commander told the journalists, “Your duties here are to observe the disaster, not the conflict.” SOURCE: International Herald Tribune, January 5, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3174

7. NATIONAL ASSOCIATION OF MANUFACTURING CONSENT
prweek.com/news/news_story.cfm?ID=231878&site=3

The National Association of Manufacturers, whose political action committee BIPAC mounted a massive get-out-the-business-vote drive last year, is forming two new groups to support the Bush administration. NAM’s Alliance for Worker Retirement Security is “leading the charge for business interests,” calling for Social Security privatization. NAM’s American Justice Partnership will launch “a multimillion-dollar campaign to aid the White House in its quest to win approval for conservative judges,” reported the Los Angeles Times. NAM head John Engler said, “There has been too much of a tendency … to cast these judgeship battles as a social debate about abortion or gay rights. In fact, there are very few of those cases in contrast to those dealing with the tort system and the rights of individuals and companies.” SOURCE: PR Week (reg. req’d.), January 10, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3173

8. KAREN RYAN, MEET MIKE MORRIS
www.washingtonpost.com/wp-dyn/articles/A54651-2005Jan6.html

For the second time, the Government Accountability Office “scolded the Bush administration for distributing phony prepackaged news reports,” or video news releases. The VNRs were produced by the Office of National Drug Control Policy, featured former reporter Mike Morris, and were aired, at least in part, on 300 news shows. The GAO’s Susan Poling said, “What is objectionable … is the fact the viewer has no idea their tax dollars are being used to write and produce this video.” A spokesperson for the Drug Control office, which paid $155,000 for the VNRs, said, “Our lawyers disagree with the GAO,” but the office would avoid the “appearance of a problem” by ending the practice. The GAO earlier faulted the administration for VNRs promoting the new Medicare law. SOURCE: Washington Post, January 7, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3172

9. THE BEST COVERAGE MONEY COULD BUY
www.usatoday.com/news/washington/2005-01-06-williams-whitehouse_x.htm

The Bush administration paid $240,000 to prominent African-American pundit Armstrong Williams, to “build support among black families for its education reform law,” No Child Left Behind, reports USA Today, citing documents obtained through a Freedom of Information Act request. The contract required Williams “to regularly comment on NCLB during the course of his broadcasts,” and to interview Education Secretary Rod Paige. The Ketchum PR firm, on behalf of the Education Department, also “arranged with Williams to use contacts with America’s Black Forum, a group of black broadcast journalists, ‘to encourage the producers to periodically address’ NCLB.” The arrangement was part of a $1 million contract with Ketchum, which also produced video news releases touting NCLB. Williams, who also runs the Graham Williams Group PR firm, said he agreed to the contract because NCLB is “something I believe in.” The Public Relations Society of America said Williams’ failure to disclose the payment “does not describe the true practice of ‘public relations.’” SOURCE: USA Today, January 7, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3171

10. THE MONEY BEHIND SOCIAL SECURITY PRIVATIZATION
www.washingtonpost.com/wp-dyn/articles/A39791-2004Dec31.html

“ President Bush’s political allies are raising millions of dollars for an election-style campaign to promote private Social Security accounts, as Democrats and Republicans prepare for what they predict will be the most expensive and extensive public policy debate since the 1993 fight over the Clinton administration’s failed health care plan,” reports Jim VandeHei. According to Stephen Moore, head of the conservative Club for Growth, “It could easily be a $50 million to $100 million cost to convince people this is legislation that needs to be enacted. It’s going to be expensive” because “it’s the most important public policy fight in 25 years.” Blogger-journalist Joshua Micah Marshall has been dissecting a leaked memo detailing the White House strategy for selling the plan, which the memo describes as a way to “transform the political and philosophical landscape of the country.” And the Columbia Journalism Review’s CampaignDesk has been fact-checking ways that journalists have been screwing up the Social Security story. SOURCE: Washington Post, January 1, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3170

11. TIN SOLDIER
www.cjr.org/issues/2005/1/blake-soldier.asp

“ In April 2004,” writes Mariah Blake, “a former U.S. Special Forces soldier named Jonathan Keith Idema started shopping a sizzling story to the media. He claimed terrorists in Afghanistan planned to use bomb-laden taxicabs to kill key U.S. and Afghan officials, and that he himself intended to thwart the attack. … By late June, he claimed to have captured the plotters, and started trying to clinch a deal with television networks by offering them ‘direct access’ to one of the terrorists who, he said, had agreed to tell all.” His story unraveled after the Afghan police “raided his headquarters and discovered eight prisoners, some of them tethered to chairs in a back room, which was littered with bloody cloth. The men later told reporters that they had been starved, beaten, doused with scalding water, and forced to languish for days in their own feces. Afghan authorities determined that none of the detainees had links to terrorism and set them free.” It turns out that this isn’t the first time that Idema has sold colorful and deceptive stories about terrorism to the mass media. In January 2002, CBS broadcast sensational footage, quite likely staged by Idema, which purported to show an Al Qaeda training camp in action. “Idema also served as an expert military commentator on Fox News … And he fielded hundreds of interviews with major newspapers, television networks, and radio stations. … He claimed to have uncovered a plot to assassinate Bill Clinton; that bin Laden was dead, and that the Taliban was poisoning the food that the United States was air-dropping to feed hungry Afghans. … Idema‚Äôs career as a media personality reached its peak during the final breathless weeks of the run-up to the war in Iraq. Much of the information he provided during that period echoed the Bush administration‚Äôs hotly contested rationale for war. … Few in the media questioned Idema‚Äôs claims, much to the alarm of some who knew him.” SOURCE: Columbia Journalism Review, January/February 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3169

12. PETITION FROM FIRED FOX JOURNALISTS
tampabay.bizjournals.com/tampabay/stories/2005/01/03/daily9.html?page=1

PR Watch has reported in the past on the story of Jane Akre and Steve Wilson, two former investigative reporters at Fox TV’s affiliate station in Tampa Bay, Florida who say the network ordered them to broadcast false and distorted news reports regarding the Monsanto company’s genetically-engineered bovine growth hormone. Now Akre and Wilson are petitioning the Federal Communications Commision to reject the station’s request for license renewal on grounds that it is not operating in the public interest. SOURCE: Tampa Bay Business Journal, January 3, 2005 For more information or to comment on this story, visit: www.prwatch.org/node/3168

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