THE WEEKLY SPIN, Wednesday, March 2 2005
 

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THIS WEEK’S NEWS

== BLOG POSTINGS ==
1. Exposing the Echo Chamber Behind Social Security Privatization

== SPIN OF THE DAY ==
1. Back Scratching and Greenwashing
2. Crashing the Third Party
3. California Scheming
4. Adding a European Theater
5. Take with a Grain of… You Know
6. You Don’t Say
7. Trying to Spin Themselves Out of a Job?
8. Your Tax Dollars at Work
9. Promoting Instability?
10. Faux Reporting for the Homeland
11. Take the Drug Money and Run
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== BLOG POSTINGS ==

1. EXPOSING THE ECHO CHAMBER BEHIND SOCIAL SECURITY PRIVATIZATION
by Laura Miller The Bush administration ventriloquists are out in full force these days, breathlessly hyping “Personal Retirement Accounts” as a way to save Social Security by destroying it. For the average voter, getting a handle on what the Bush administration is proposing to do to Social Security is quite a challenge. The dozens of bobbing heads and clicking fingers, holding forth on cable news programming and the Internet is enough to make anyone’s head spin. Is that spokesman from the Alliance for Worker Retirement Security speaking as an independent economics expert, a civic-minded individual or as a paid shill from a corporate-funded front group?
For the rest of this story, visit:
www.prwatch.org/node/3310

== SPIN OF THE DAY ==

1. BACK SCRATCHING AND GREENWASHING
thehill.com/thehill/export/TheHill/News/Frontpage/030105/DOJ.html The Council of Republicans for Environmental Advocacy, a nonprofit organization founded by Interior Secretary Gale Norton and Grover Norquist, has been subpoenaed by “an interagency criminal task force investigating former lobbyist Jack Abramoff.” Abramoff and associates are being investigated for “their dealings with Indian tribes.” CREA received significant contributions from tribes represented by Abramoff, as a quid pro quo for help with “the tribes’ lobbying of the Interior Department,” according to anonymous sources. CREA is a “staunch supporter of the Bush administration’s environmental policies,” and has been called a “greenscam” by Republicans for Environmental Protection, for taking mining, logging, chemical and coal industry money.
SOURCE: The Hill, March 1, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3318

2. CRASHING THE THIRD PARTY
www.odwyerpr.com/members/0228cw.htm What do the Council on Foreign Relations, American Enterprise Institute, Center for Strategic and International Studies, Brookings Institution, and the Johns Hopkins School for Advanced International Studies have in common? The Clark & Weinstock PR firm, which boasts of its “third party alliance development,” plans to reach out to these institutions on behalf of the United Arab Emirates. UAE is paying Clark & Weinstock $65,000 per month “to promote a free trade agreement for the United Arab Emirates with the U.S.” The firm is concerned that UAE “will face tough Congressional scrutiny about its human rights record, effort to block terror group financing and sponsorship of extreme elements,” if trade hearings are held.
SOURCE: O’Dwyer’s PR Daily (reg. req’d.), February 28, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3317

3. CALIFORNIA SCHEMING
www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/03/01/BAG0GBIHRU1.DTL California’s Labor and Workforce Development Agency produced and distributed a video news release, narrated by a former reporter, that promotes Governor Schwarzenegger’s “plan to modify rules detailing when and how employers are to provide meal and rest breaks.” The Los Angeles Times noted, “Unlike an actual news report,” the VNR “does not provide views critical of the proposed changes.” Some 18 stations played portions of the VNR, which labor groups and Democratic officials called “propaganda.” California’s labor undersecretary said the VNR was “clearly labeled as an administration production,” and they will produce more, as VNRs are “an effective way to reach residents.” A Democratic Assemblyman said, “We all know Gov. Schwarzenegger is good at making movies. It appears that talent has carried over to government work.”
SOURCE: San Francisco Chronicle, March 1, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3316

4. ADDING A EUROPEAN THEATER
www.boston.com/news/nation/articles/2005/02/28/us_to_expand_arabic_broadcasts/ The Bush administration will escalate “its information war against Islamic extremism” by beaming “Arab-language satellite-television broadcasts to Europe.” Later this year, the Virginia-based, “U.S.-backed TV channel Alhurra expects to transmit 24-hour programming to European Muslim communities.” The $3.5 million in start-up funding will come from the $81 billion supplemental military budget request. The chair of the Broadcasting Board of Governors said, “The 9/11 hijackers came largely from Europe. It’s a significant gap that we were not broadcasting in Arabic to Europe.” U.S.-funded media is seen as a “so-called soft-power tool for building good will” internationally.
SOURCE: Reuters, February 28, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3315

5. TAKE WITH A GRAIN OF… YOU KNOW
online.wsj.com/article/0,,SB110928928748463733,00.html?mod=djemTEW Due to health concerns, European countries are adopting more stringent salt regulations and U.S. consumer groups are calling for the same. But last spring, the Salt Institute industry group “joined the U.S. Chamber of Commerce in suing the Department of Health and Human Services in federal court,” alleging that “government scientists were advising Americans to eat less salt without enough evidence.” When the U.S. Dietary Guidelines Advisory Committee considered cutting the recommended daily intake of salt from 2,400 to 1,500 milligrams, the Grocery Manufacturers of America warned there was no acceptable substitute. The committee decided on a slight decrease to 2,300 milligrams. “You could almost hear the industry exhale,” said a former Cargill executive.
SOURCE: Wall Street Journal (reg. req’d.), February 25, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3314

6. YOU DON’T SAY
www.commondreams.org/views05/0226-27.htm Communications professor Nancy Snow deconstructs GOP pollster Frank Luntz’s memo titled “The 14 Words Never to Use.” Luntz writes, “Effectively communicating the New American Lexicon requires you to STOP saying words and phrases that undermine your ability to educate the American people.” Included on the blacklist are “privatization” (”it evokes images of fat cats on Wall Street picking our pockets,” explains Snow), “global economy / globalization / capitalism” (these words remind us “of a world of winners and losers,” writes Snow), and “outsourcing.” Instead of discussing “outsourcing,” suggests Luntz, “we should talk about the ‘root cause’ … ‘over-taxation, over-regulation, too much litigation, and not enough innovation or quality education.’ Because it rhymes, it will be remembered.”
SOURCE: Common Dreams, February 26, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3313

7. TRYING TO SPIN THEMSELVES OUT OF A JOB?
www.democrats.reform.house.gov/ More than 4,000 pages of “documents relating to the communications strategy of the Social Security Administration,” reveal that the SSA “has markedly changed its communications to the public over the last four years,” reports the Democratic staff of the U.S. House Committee on Government Reform. “While estimates of Social Security’s long-term solvency have improved over the last four years, the [SSA’s] rhetoric has moved in the opposite direction.” Previously described as a program that keeps seniors “out of poverty” and is in “no immediate crisis,” Social Security is now portrayed as an “unsustainable,” “underfinanced” program that “must change.” The differences “reflect a growing politicization of the [SSA]” and raise “questions about [its] political independence,” states the report.
SOURCE: U.S. House Committee on Government Reform Minority Office, February 28, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3312

8. YOUR TAX DOLLARS AT WORK
www.newsday.com/news/nationworld/nation/ny-uspr204156187feb24,0,5203878.story Along with doubling spending on external PR contracts, the Bush administration has increased PR positions inside government agencies, called public affairs. Public affairs staffs grew by 9 percent since 2000, “even faster than the federal work force,” for a cost increase of more than $50 million. The Pentagon “added the greatest number of PR officials.” Other increases occurred at the State, Agriculture and Interior Departments and the Social Security Administration. The Forest Service’s Communications Director said “a growing number of advisory panels required by Congress and a controversial program that opens some forests to logging” necessitated the PR boost. He said media tracking had intensified, adding that “after talking to Newsday for this story, he would have to call his boss to report the interview.”
SOURCE: Newsday, February 24, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3309

9. PROMOTING INSTABILITY?
citizensforethics.org/activities/campaign.php?view=30 Noting that the U.S. Social Security Administration “has been promoting the idea that Social Security is facing a crisis,” and SSA has paid Fleishman-Hillard “nearly $1.8 million since September 2003,” the watchdog group Citizens for Responsibility and Ethics in Washington is wondering “what role, if any” the PR firm “has played in manufacturing that crisis.” CREW filed a Freedom of Information Act request with SSA asking for information on their PR contracts. When SSA failed to respond within 20 days, as required by law, CREW filed a lawsuit. “This Administration has a demonstrated pattern of misrepresenting important information to the public,” said CREW’s executive director.
SOURCE: Citizens for Responsibility and Ethics in Washington, February 23, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3308

10. FAUX REPORTING FOR THE HOMELAND
thehill.com/thehill/export/TheHill/News/Frontpage/022305/homeland.html The U.S. Department of Homeland Security is seeking “reporters to participate in TOPOFF 3, a biennial exercise directed by Congress that simulates a terrorist attack on the United States.” Ogilvy PR is helping DHS recruit real journalists not currently employed by a news outlet, “to help department officials better understand how the media would respond to a weapon-of-mass-destruction attack.” The director of the Project for Excellence in Journalism called the arrangement tricky, “because it raises potential future conflicts even if the reporter doesn’t now cover the governmental entity writing the check.” He added, “There is a whole industry called public relations staffed with people who used to be journalists” who could participate instead.
SOURCE: The Hill, February 23, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3307

11. TAKE THE DRUG MONEY AND RUN
online.wsj.com/article/0,,SB110910990532561244,00.html?mod=us_business_whats_news Two former Ogilvy & Mather marketing executives were found guilty of conspiracy and false claims, for inflating labor costs on a government account with the U.S. Office of National Drug Control Policy. The decision is “certain to prompt more questions among marketers about just how their ad agencies come up with prices and fees,” wrote the Wall Street Journal. In a statement, the agency said, “The events described during the trial are completely inconsistent with Ogilvy’s core values.” Ogilvy had “voluntarily reported discrepancies on the account in 2000, and paid $1.8 million to settle civil charges related to the matter.”
SOURCE: Wall Street Journal (reg. req’d.), February 23, 2005
For more information or to comment on this story, visit:
www.prwatch.org/node/3306

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